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One of the most widely recognised marketing numbers is the 0800 FREEPHONE Telephone Number:

Freephone, local and national rate numbers are generally used to support marketing activities, promotional campaigns and customer loyalty programmes, as well as for customer service call centres.

How to get connected

Marketing numbers can be quickly and easily set up without the need for installing equipment. All that’s needed from you is a telephone number where all the calls will be routed to (e.g. head office, telesales office, customer services centre etc).

What is a Freephone number?
- A Freephone number is also referred to as "toll free" and are telephone services where the entire cost of the call is paid for by the called-party, so that the call is free to the caller.

Why use a Freephone number?
- Companies use Freephone numbers as part of wider marketing campaigns, to attract new customers or 'careline' for existing customers who require information or have a problem or complaint.

First Contact - Research has shown that consumers are more likely to respond to an advertisement if it contains a Freephone number - and that initial contact is widely regarded as the most important step in making a sale. Sign Up Here

Customer Care - If a customer wants to make a complaint and can do so via a Freephone number, they are likely to feel that someone wants to listen - that the organisation is in fact encouraging them to air their views. That alone is likely to reduce their antagonism towards the company. It is a fact that a customer who has made a complaint and had it satisfactorily dealt with is likely to be more loyal than someone who has never complained. Sign Up Here

Virtual size - Freephone numbers, like other marketing numbers, have the advantage of not being geographically specific, unlike ordinary UK 01 or 02 telephone numbers. This means that even a very small company can give the impression of being a national organisation, enabling it to compete with businesses much larger than itself.

"Customers are already voting with their dialling fingers: 61% of UK consumers are more likely to call a company with a Freephone number than a comparable competitor that does not have one. In today's increasingly competitive business environment, that's a statistic that no one can afford to ignore."

"89% of people become frustrated when they call a company and are held in a queue while the call is costing them money"

"73% of people have actually hung up a call to a company rather than run up a peak rate phone bill"

"50% of UK press advertisements offer a normal telephone number for customers to respond, compared to around a third with a Freephone number" Direct Marketing Association Census

To qualify for a Freephone number all you need is:

1) A recognised UK landline or mobile number
2) A bank account (for direct debit)
3) A desire to increase your sales and/or customer satisfaction

The Business Case for using a Freephone number

Correctly used a Freephone number makes compelling business sense, it is however essential to consider it as part of your entire business strategy in order to maximise their effectiveness. Sign Up Here

Increasing new business

As the results of a survey carried out by Redstone Telecom demonstrate, a Freephone number represents a strong incentive for customers to contact you over your competitors. It has been estimated that the addition of a Freephone number to an advertisement can improve response by up to 185%. This means it can help to improve the efficiency and effectiveness of all your other marketing activities. Sign Up Here

Retaining Customers

A Freephone number encourages existing customers to keep in contact and demonstrates that your business is focused on their needs. This helps build strong, lasting relationships. Sign Up Here

Capturing Customer Information

The more calls you receive, the more information you can glean about your existing customers and your prospects, and the more feedback you can receive about all your business activities. Freephone numbers can be used to help build an invaluable database of your marketplace that will help you identify new opportunities and pave the way for new sales to old customers. Sign Up Here

How to effectively use your Freephone number

If you acquire a new Freephone number, you must tell people about it. Consider launching it to your target audience via an advertising or direct mail campaign. Factor it into the cost for all these types of marketing activities - it will increase their overall effectiveness.

Consider a letter to all your existing customers advising them of the new number and inviting them to contact you to receive information about new products, or if they have any questions about their accounts.

You can use a Freephone number to mount a particular marketing campaign or launch a new service. Creative use of Freephone numbers can generate widespread interest and good PR for your company or your product. Consider, for example a competition with a Freephone response line advertised in your local press.

An example of a company that used a Freephone number as part of an innovative campaign is Boots the Chemists. The Boots Pollen Line gave hayfever sufferers a Freephone number to get daily information about the pollen count. During the 12 week campaign, 106,792 calls were received. The campaign received coverage in the national media and Boot's profile as a supplier of hayfever remedies was raised amongst its target customer base. Furthermore the company was able to collate accurate customer information for future marketing campaigns.

• Flexible find-me, hunting options

• Web based real-time control and fully itemised records

• Telephone controls

• Provide virtual presence

• Personalised Outgoing Message (OGM) for voicemail

• Ability to forward messages to email

What Features does my 0800 FreePhone Telephone Number Come with?

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All numbers come with the following features:

• Call Divert to Landlines & Mobiles.

• Online Control Panel (requires internet access)

• Control via Telephone

• Smart Hunting Facility

• Call Logging Facility

• Personalised Outgoing Message option

• Voicemail to your Email Inbox option

• Routing available worldwide via DM Calls

• Virtual UK Presence

• Non Geographic Numbers - (Except 020 London)

Other Benefits include:

• Slash Mobile Roaming Costs using DM Calls
• Receive Calls on Local Landlines in areas of poor Local cellular coverage.
• Stable and reliable network.
• Online Support
• Easy to Use
• Great Value
• Cutting Edge Technology

How much does a FREEPHONE 0800 Number cost?

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Cost for the Number: From FREE to £1000 dependant on the number you choose.

Sign-up Fee: £19.95 One-off administration fee

Rental: £5.00 Monthly, charged Semi-Annually in advance, includes 30mins of free basic usage, part months rent and free minutes charged pro-rata. See Special Offer on additional numbers

Usage charge: 6.25 pence per minute rounded to the second, for diverts to Basic Destinations, voicemail, hunting, and dmCalls for other destinations.

Special Offer: Sign up for additional 0800/0845/0870 numbers for only £3 PCM, with no signup paid annually in advance, excl. free minutes. N.B. prices are adjusted at invoice stage.
 

	WHAT DOES YOUR CALLSURE CUSTOMER SERVICE ASSISTANT HAVE TO SAY?
	When you own a 0800 FreePhone Telephone number, calls can be diverted to you wherever you are and on whichever telephone network you choose. Cost to divert to Mobiles and Overseas Numbers vary, Click Here for Costs. (Requires DM Calls to divert to Mobiles and Non UK Numbers) DM Calls is an extra service that you can sign up to from WITHIN your Control Panel.
	©IMAGE Courtesy of Microsoft ClipArt Gallery

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