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Marketing
Numbers are a range of telephone numbers
available to businesses of all sizes.
These numbers provide many benefits to
companies including the perception of a
larger presence within the UK, enhancing
existing customer relationships,
increasing new business and also providing
revenue.
One of the
most widely recognised marketing numbers
is the 0800 FREEPHONE Telephone Number:
Freephone,
local and national rate numbers are
generally used to support marketing
activities, promotional campaigns and
customer loyalty programmes, as well as
for customer service call centres.
How
to get connected
Marketing
numbers can be quickly and easily set up
without the need for installing equipment.
All that’s needed from you is a
telephone number where all the calls will
be routed to (e.g. head office, telesales
office, customer services centre etc).
What is a Freephone number?
- A Freephone number is also referred to
as "toll free" and are telephone services
where the entire cost of the call is paid
for by the called-party, so that the call
is free to the caller.
Why use a Freephone number?
- Companies use Freephone numbers as part
of wider marketing campaigns, to attract
new customers or 'careline' for existing
customers who require information or have
a problem or complaint.
First Contact - Research has shown
that consumers are more likely to respond
to an advertisement if it contains a
Freephone number - and that initial
contact is widely regarded as the most
important step in making a sale. Sign Up
Here
Customer Care - If a customer wants
to make a complaint and can do so via a
Freephone number, they are likely to feel
that someone wants to listen - that the
organisation is in fact encouraging them
to air their views. That alone is likely
to reduce their antagonism towards the
company. It is a fact that a customer who
has made a complaint and had it
satisfactorily dealt with is likely to be
more loyal than someone who has never
complained. Sign Up Here
Virtual size - Freephone numbers,
like other marketing numbers, have the
advantage of not being geographically
specific, unlike ordinary UK 01 or 02
telephone numbers. This means that even a
very small company can give the impression
of being a national organisation, enabling
it to compete with businesses much larger
than itself.
"Customers are already voting with their
dialling fingers: 61% of UK consumers are
more likely to call a company with a
Freephone number than a comparable
competitor that does not have one. In
today's increasingly competitive business
environment, that's a statistic that no
one can afford to ignore."
"89% of people become frustrated when they
call a company and are held in a queue
while the call is costing them money"
"73% of people have actually hung up a
call to a company rather than run up a
peak rate phone bill"
"50% of UK press advertisements offer a
normal telephone number for customers to
respond, compared to around a third with a
Freephone number" Direct Marketing
Association Census
To qualify for a Freephone number all you
need is:
1) A recognised UK landline or mobile
number
2) A bank account (for direct debit)
3) A desire to increase your sales and/or
customer satisfaction
The Business Case for using a Freephone
number
Correctly used a Freephone number makes
compelling business sense, it is however
essential to consider it as part of your
entire business strategy in order to
maximise their effectiveness. Sign Up Here
Increasing new business
As the results of a survey carried out by
Redstone Telecom demonstrate, a Freephone
number represents a strong incentive for
customers to contact you over your
competitors. It has been estimated that
the addition of a Freephone number to an
advertisement can improve response by up
to 185%. This means it can help to improve
the efficiency and effectiveness of all
your other marketing activities. Sign Up
Here
Retaining Customers
A Freephone number encourages existing
customers to keep in contact and
demonstrates that your business is focused
on their needs. This helps build strong,
lasting relationships. Sign Up Here
Capturing Customer Information
The more calls you receive, the more
information you can glean about your
existing customers and your prospects, and
the more feedback you can receive about
all your business activities. Freephone
numbers can be used to help build an
invaluable database of your marketplace
that will help you identify new
opportunities and pave the way for new
sales to old customers. Sign Up Here
How to effectively use your Freephone
number
If you acquire a new Freephone number, you
must tell people about it. Consider
launching it to your target audience via
an advertising or direct mail campaign.
Factor it into the cost for all these
types of marketing activities - it will
increase their overall effectiveness.
Consider a letter to all your existing
customers advising them of the new number
and inviting them to contact you to
receive information about new products, or
if they have any questions about their
accounts.
You can use a Freephone number to mount a
particular marketing campaign or launch a
new service. Creative use of Freephone
numbers can generate widespread interest
and good PR for your company or your
product. Consider, for example a
competition with a Freephone response line
advertised in your local press.
An example of a company that used a
Freephone number as part of an innovative
campaign is Boots the Chemists. The Boots
Pollen Line gave hayfever sufferers a
Freephone number to get daily information
about the pollen count. During the 12 week
campaign, 106,792 calls were received. The
campaign received coverage in the national
media and Boot's profile as a supplier of
hayfever remedies was raised amongst its
target customer base. Furthermore the
company was able to collate accurate
customer information for future marketing
campaigns.
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Flexible find-me, hunting options
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Web based real-time control and fully
itemised records
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Telephone controls
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Provide virtual presence
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Personalised Outgoing Message (OGM) for
voicemail
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Ability to forward messages to email
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All numbers come with the following
features:
-
Call Divert to Landlines & Mobiles.
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Online Control Panel (requires
internet access)
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Control via Telephone
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Smart Hunting Facility
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Call Logging Facility
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Personalised Outgoing Message option
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Voicemail to your Email Inbox option
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Routing available worldwide via DM
Calls
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Virtual UK Presence
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Non Geographic Numbers - (Except 020
London)
Other Benefits include:
- Slash Mobile Roaming Costs using DM
Calls
- Receive Calls on Local Landlines in
areas of poor Local cellular coverage.
- Stable and reliable network.
- Online Support
- Easy to Use
- Great Value
- Cutting Edge Technology
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Cost for the
Number: From FREE to £1000 dependant on the number you choose.
Sign-up Fee:
£19.95 One-off administration fee
Rental:
£5.00 Monthly, charged Semi-Annually in advance, includes 30mins of free
basic usage, part months rent and free minutes charged pro-rata. See
Special Offer on additional numbers
Usage charge: 6.25 pence per minute rounded to the second, for
diverts to Basic Destinations, voicemail, hunting, and dmCalls for other
destinations.
Special Offer: Sign up for additional
0800/0845/0870 numbers for only £3 PCM, with no signup paid annually in
advance, excl. free minutes. N.B. prices are adjusted at invoice stage.
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WHAT DOES YOUR CALLSURE CUSTOMER SERVICE ASSISTANT HAVE TO SAY? |
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When you own a 0800 Freephone Telephone number, calls
can be diverted to you wherever you are and on whichever
telephone network you choose. Cost to divert to Mobiles
and Overseas Numbers vary,
Click Here for Costs. (Requires DM Calls to divert
to Mobiles and Non UK Numbers) DM Calls is an extra
service that you can sign up to from WITHIN your
Control
Panel. |
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Courtesy of Microsoft
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